Newsletters are big business as this article shows and is providing a great audience extension and revenue generation opportunities for both publishers and advertisers. AdAppTive is providing the precision targeting of ads for 32million newsletters per month. As the audience is so engaged we are seeing page visits in minutes not seconds and hence the CTR on ads is 10 fold what we are seeing on the network.   To […]

Continue Reading

Weak UK Market???!!! Really!

Are DMG Group right to say that their performance is down to a weak ad market, or are they just not supplying what the ad market wants? Our publishers are seeing significant growth through the www.ad-app-tive.co.uk platform because they are providing advertisers with the precise audience targeting that they demand. Cookie based, network arbitrage isn’t / can’t deliver in the mobile apps lead world where the audience is heading.   […]

Continue Reading

Ad Blockers – Good news or bad?

Is this good news or bad? For the “stack it high and buy it cheap and forget the relevance and targeting” advertisers, the game’s up. For the CRM onboarding and precise targeting to keep it real clients of AdAppTive, it’s great news. Our premium inventory does not link to the Ad Network, as a result, we don’t get blacklisted by Ad Blockers. More importantly, our highly engaged audience only gets […]

Continue Reading