Digital Media is murky at best

“Digital Media is currently murky at best, fraudulent at worst” We hear you Marc. It’s why we built AdAppTive. One of the biggest ad spenders in the world, has just said “ENOUGH”. “TIme is Up” “Ridiculous” “Murky” “Fraud” “Don’t let the Fox guard the Hen House” “More than patient” “The Gig is Up” “Stop ad fraud” The cookie-based free-for-all has had it’s day. Premium Publishers, you can take back control. […]

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New partnership with CACI

Delighted to announce that we have partnered up with CACI to bring their amazing data to Cross Platform ad serving, Our advertising clients can now use our cookie free precision to deliver your campaigns in premium app, newsletter and “behind the paywall” web sites. This is a huge step in our growth strategy and we look forward to working with the CACI team and their clients in 2016. You can […]

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Pedalsure are a new entrant in the rapidly growing bike and cyclist insurance market. Prior to their launch cycling insurance policies rarely covered or paid out for serious injury, with more and more people cycling for work and leisure this was clearly a deficiency in the market. Without an existing brand to rely on, they were keen to ensure that their budget delivered to a tightly defined audience of affluent […]

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‘ Daily financial freesheet City AM has become the first UK newspaper to ban readers who use ad blockers from its website. City AM is launching a trial from Tuesday that will blur out text of stories on cityam.com for desktop users of Firefox browsers who are detected using ad blocking software. Readers will be encounter a message saying: “We are having trouble showing you adverts on this page, which […]

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The customer is an individual

A Customer must be viewed as an individual, not a segment or subset member and the only way to do this is through data connectivity. ‘We’re overloaded with data. There are so many different types of data (big, small, smart) that it can be hard to know where to begin. “Big data” is a popular buzzword but what’s actually important is that the data is used to ensure a better […]

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